Case Studies
| Client: | Welsh Labour | |
| Event: | Welsh Labour Spring Conference | |
| Venue: | SWALEC Stadium, Cardiff | BACK TO CASE STUDIES |
Genero in a competitive tender process was awarded the technical production and event delivery of the Welsh Labour Spring Conference.
Working with Welsh Labour for the first time, Genero was engaged in December 2011 with the task of creatively designing and staging the three day conference in February 2012. The event was attended by over 400 delegates and keynote speeches were presented by Ed Milliband, Leader of the Labour Party and Carwyn Jones, First Minister of Wales.
Genero’s responsibilities included the management of all technical production and audio visual presentation, set and stage construction, auto-cue services, lighting, sound, projection and branding. Event management and logistical responsibilities included; client consultancy, venue liaison, seating plans, as well as liaising and working with BBC Wales to meet their technical requirements for transmitting live broadcasts of the conference.
The event production was heralded as the ‘best ever’ to date and Genero succeeded in delivering the project within budget whilst exceeding client expectations.
Client Testimonial:
"I just wanted to say what a great event we had last week in Cardiff. I was very happy with Genero, the kit and the chaps you sent on site. It was a real pleasure working with them. I would not hesitate to recommend you to others and look forward to working with you again in the future".
Events Manager, Welsh Labour
Jesse was doing casual work for Genero Productions in Cardiff when an apprenticeship came up. This provided the ideal opportunity to develop his skills in events management, allowing him to take the next step in his career.view more...
Your professionalism and experience was invaluable and the standard of the audio visual work was first class. The feedback from the event has been superb, thank you for making the event so special for the community members of Swansea - we hope to work with you again in the future. 