Genero’s first blog, shining a light on the work we do and providing a general update.
Beautiful weather and smiling faces shone bright as Picnic Penarth was held for its third year, this time at its new Esplanade location. The sell-out weekend saw 14,000 visitors being captivated by top entertainment, fantastic food and an electrifying carnival atmosphere – and Genero Group couldn’t be happier to have helped delivered it all.
Genero Group, whose UK headquarters are based in Penarth, was delighted to partner with Penarth Town Council back in April to help organise this much-loved community event on their home turf. In order to ensure fun was had by visitors of all ages, entertainment acts including Penarth Soul Club and John Lewis and His Trio were invited to the event, and younger guests were treated to Simon Sparkles, DJ Stirling and an excellent performance by Rubicon Dancers. To top it all off, visitors were treated to the unique view of the Volva Ocean Race departure, adding a summery touch to the energetic atmosphere.
“Seeing local families and visitors really enjoying the weekend made all our team’s hard work worthwhile,” said Cllr. Rhiannon Birch, leader of Penarth Town Council. “I’d like to thank our local community and businesses for their support in making this event a real Penarth showcase.”
“I’m so pleased that the Picnic was such a great success,” added Pete Leckie, MD of Genero Group. “Of course, my own family loved every minute of the weekend, too!”
This year’s Penarth Picnic was the first event to take place under the new Memorandum of Understanding between Penarth Town Council and Genero Group, and the organisers are looking forward to joining forces again to deliver the Penarth Festival and Downhill Derby on July 14 and 15.
Good news for Penarth & Vale of Glamorgan residents as local events calendar receives private support
Penarth Town council and event specialist Genero Group are pleased to announce the agreement to join forces on the trial delivery of the area’s busy public events calendar.
Councillors at Penarth Town Council have passed agreement that Genero Group whose UK headquarters are in Penarth, will pilot the evolving working relationship which currently sees the production arm of the company provide much of the infrastructure for public events in the area.
Genero Experiences will now combine their expertise in international event styling and management, with those of working colleagues at the Town Council to provide an extra dimension for attendees of the year’s events.
Commenting on the partnership, MD of Genero Group Pete Leckie said: ‘Genero’s commitment to the local community is one of our top priorities. I’ll be very proud to see our team delivering the usual Genero magic closer to home this summer.’
The agreement has recognised that the company will support with appropriate commercial sponsorship opportunities alongside their commitment to delivering added value and enhanced experiences for residents and attendees.
Council Leader Mike Cuddy comments: ‘We have a deep-rooted responsibility to the Penarth community to provide the best possible event to them in the most cost-effective manner. I’m very pleased to welcome Genero to work alongside our team to provide a new and exciting version of traditionally well-loved activities.’
Announcements are to follow soon regarding the dates of the newly invigorated events, and the hotly anticipated Picnic Penarth.
Cardiff events and media powerhouse expands leadership team
CARDIFF November 2017
The expansion of Genero Group has recently been underpinned by two appointments to its leadership team in Wales.
Dai Jenkins, formerly Commercial Sales Manager at Dragons rugby, takes up the role of Sales Manager, bringing a wealth of experience and a bursting contact book reaching across the UK.
Dai’s remit will include the strengthening of the ever-growing commercial operation, based at Genero’s HQ in Penarth, and continuing the nationwide services expansion, particularly in London where the company has enjoyed rapid growth over the last two years.
Newly appointed Operations Manager, Andy Wyatt, takes up the challenge of the busy production side of Genero following his move from London-based AVMI. Andy has hit the ground running and has found the new environment - and the pressures of the company’s packed diary - a refreshing challenge already.
The development of the team, based at Genero’s two sites in Wales, will support Genero’s national growth ambitions. The hires will also significantly add to the ability of the company to serve current and new clients in Wales and throughout the UK.
On the new appointments, Pete Leckie MD of Genero Group, comments: “I’m so pleased to welcome Dai and Andy to the Genero family. 2017 has been an immensely successful year for us and I look forward to seeing our new recruits reaping further rewards in the new year.’
Early in 2017, Genero Productions was approached by Omnicom Media Group and UniCredit to provide event services for a VIP dinner marking the UEFA Champions League Final in Cardiff in June. When we discovered that the event was to be held in a castle, we felt all the more excited to embrace this new challenge.
Making news all over Wales this summer was the spectacular Weeping Window which flowed beautifully out of the Senedd at Cardiff Bay.
Events have stepped up a gear this season and Genero have been welcoming a busy, yet exciting, period of exhibitions.
A memorable corporate event doesn’t just happen: it’s planned perfectly. In order for your event to stand out, you need a combination of organisation, the right equipment and the best people for the job – and that’s where we come in! Here’s some of our top tips to getting this tricky combination just right.
1. Start early
The early bird might get the worm, but the early planner makes the most memorable event. If you’ve got your heart set on a venue and speaker, contact them at the earliest opportunity. Booking up early doesn’t necessarily mean better rates, but it does mean peace of mind during what can be a rather frazzling time for you. Get even more peace of mind by giving your guests plenty of time to RSVP and pop the date in their diaries.
2. Find the perfect venue
When scouting for a venue, make sure it suits your every need as well as your attendees’. Does it have nearby hotels for your guests who are travelling from afar? Does it have adequate space and facilities for your tech team? Is it easy for your guests and suppliers to find?
3. Keep a checklist
A checklist never did anyone any harm – just don’t get lulled into a false sense of productivity! At a time when you are being pulled in many directions, a checklist can ensure you don’t miss any of the small but highly important details. Try and prepare yourself for every eventuality; spare microphones and extra stationery may be the tiny details that save the day.
4. Create a pre-event buzz
Some event organisers use email campaigns to start an event buzz, as it’s a good way to cement the event’s theme in your guests’ minds long in advance. You can encourage even more pre-event discussion by using a custom hashtag or invite-only forum. Once you’ve generated this buzz, its momentum will keep building throughout the event and long after it’s ended. #EventsMatter
5. Keep it up-to-date
Ditch the standard Pimms on arrival and serve the hottest drink of the season instead. From the choice in venue to the contents of your music playlist, you want to make sure that every bit of the event represents your brand: clever, current, and effortless.
6. Post-event debriefing
Now the event is over, you finally have time to take a breather and look back with a different perspective. This is the perfect opportunity for you and your team to get together and discuss the success of the event: what went well, what went very well, and what could have gone a bit better. Take your findings, give them a tweak and decide how you’re going to build them into your planning to well and truly elevate your brand and any future events.
7. Make your brand shine
Getting your brand message across at an event is key. Even when you think there isn’t much room for brand promotion, talk with your event organiser; there could be room for AV beyond what appears to be the obvious solution. Making your brand shine after the event is a challenge, but with the perfect balance of planning and expertise, guests will remember your brand long after the music stops.
The Gethin Jenkins Testimonial of 2016-2017 was honoured to host an incredible British and Irish Lions preview dinner at the Grosvenor London on the 18th May 2017.
The impressive venue provided guests with the opportunity to rub shoulders with British and Irish Lions legends such as Paul O'Connell, Lawrence Dallaglio, Shane Williams, and of course Gethin Jenkins. The excitement didn’t stop there; for music fans a unique, live, and unplugged performance was provided by Welsh music greats The Sterophonics.
An event of such scale needed to do more than shine, it needed to roar. Providing seamless lighting and audio visuals was safely in the hands of Genero. Of course satisfying the beautifully sculptured room with pitch-perfect sounding suitable for a question and answer session, a charity auction, a video and a live set from a rock band naturally came with challenges. But, not even a tight 4-hour rig time could deter the team from setting an outstanding atmosphere for 380 guests.
Pete Leckie, Managing Director at Genero, said: “The night was explosive! Our team really set the atmosphere, that mixed with an impressive set from the ‘Phonics and rugby legends sharing all in a question and answers session, truly provided guests with an unforgettable experience.”
Rhys Blumberg, Sales and Marketing Director, joined Genero towards the end of 2015, at a time of real excitement and prosperity in the events industry. With some major projects under his belt, Rhys has taken the time to share his ideas on what it takes to get an event picked, planned and perfected.
Genero Productions has expanded its team across different departments as the company expands reach across the UK.
Privately owned Genero Productions has expanded to new offices, marking the start of an exciting new year for the Events and Media company.
What a year 2016 has been for Genero!