Stands to stand out

Events have stepped up a gear this season and Genero have been welcoming a busy, yet exciting, period of exhibitions.

Genero, along with their client AVON Group (specialists in automotive parts), joined 1000’s of attendees and 100’s of exhibitors at the NEC’s prestigious event “Automechanika 2017”. In such a competitive arena, AVON had to stand out from the crowd and showcase precisely how their unique products translate into mainstream vehicle car doors and air ducts. To engage the footfall, Genero needed a sleek outlet, designed to a standard that the industry is accustom too, and create video content strong enough to capture the footfall.

The result was nothing short of spectacular. Genero wowed passers with a bespoke video that perfectly displayed AVON’s products in full motion. The striking stand was effortless in its design and attracted many guest to chat with Managing Director, Roger Warr, whom commented by saying “Yet again, an absolute pleasure to work with all the Genero staff”.

After the success of Automechanika, the Genero team didn’t have much down time before they were back on the road supporting SD Worx (leaders in European payroll and HR services) at Olympia, for a CIPD HR Software Show. Genero are no strangers to working with SD Worx, earlier this year the duo came together for the European Conference at the Hilton, Park Lane, London where Genero wowed exhibitors with a magnificent exhibition area for a show that is very important to SD Worx.

This time around, SD Worx were showcasing their new robot Harry, and he naturally needed a stylish exhibition stand to mingle with guests! For continuity, Genero felt it was important to follow the theme on from the one designed for the European Conference earlier in the year. Still beaming from the success of the first exhibition, Hayley Bennet, Communication & Events Executive commented by saying “The stand was amazing. You once again excelled yourselves. We had lots of people complimenting the stand, even competitors!”

Pete Leckie, Managing Director of Genero added “We are thrilled to have been part of two successful events, with two great clients. The positive feedback we have received is really encouraging and I know our teams have enjoyed every second working on these two projects. We look forward to working with both AVON Group and SD Worx in the not too distant future.”

AVON Group at the NEC

AVON Group at the NEC

SD Worx

SD Worx