New recruits join the pack at Genero

Events company Genero Productions has strengthened its team with two appointments to it commercial team in Cardiff.

Former Welsh Rugby International, Tom Shanklin, and Fern Morgan, formerly Guest Services Manager of the Mercure Cardiff Holland House, join an established client facing team – that has been headed up by Rhys Blumberg, Sales & Marketing Director, since the start of 2016.

The development of the Cardiff team will support Genero’s national growth ambitions; and these hires will significantly add to the ability of the Cardiff office to serve current and new clients in both London, Wales and throughout the UK.

Rugby powerhouse Shanklin, joins Genero alongside his roles as commercial manager at DS Smith, and Director at LS Media.  

A major part of his new role will involve developing the firm’s already strong sporting portfolio from their office in the Welsh capital; alongside strengthening existing synergies between the London and Cardiff bases.

Fern Morgan joins from the Mercure Cardiff Holland House, the largest Hotel event space in the city. Her experience includes two spells with Newport’s Celtic Manor Resort; looking after sponsors and hospitality clients on events as varied as Polo at the Manor and the NATO Summit 2014, whilst in the Special Events team.

She hopes to build upon the relationships established throughout her career, both in the private and public sector, and business development will form a major part of her role.

On the new appointments, Pete Leckie MD of Genero Productions said “This year has started with a bang for Genero.  I’m immensely proud to be joined by these individuals who will boost our talented and professional team and contribute to our plans for growth and expansion.”